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- Search Rankings: Search engines use the title to understand what the page is about. A well-optimized title with relevant keywords can improve your page’s ranking in search results.
- Click-Through Rate (CTR): The title is what users see first on search engine results pages (SERPs). A compelling, clear, and engaging title encourages users to click on your link rather than competitors’.
- Readability & Relevance: A concise and well-structured title helps users immediately understand the page’s purpose, leading to better engagement and lower bounce rates.
Branding & Recognition: Titles can reinforce your brand identity. If users repeatedly see well-crafted titles from your site, they’re more likely to recognize and trust your content.